Grip Socks Shin Pads GRIP BANDS
THE KEEPI UP ORIGIN STORY
ARGENTINA VS ENGLAND

BORN RIVALS. BUILT TOGETHER.

One Englishman. One Argentinian. Decades of football arguments. One brand. This was never going to be a normal partnership.

SCROLL FOR THE BACKSTORY ↓
MEXICO / WORLD CUP KEEPi UP ARCHIVES
1986

THE HAND OF GOD. THE ENGLISH HEADACHE.

Maradona scores twice against England. One with his hand, one with pure genius.

Argentina calls it history. England still wants VAR.

Some arguments last forever.
FRANCE / WORLD CUP KEEPi UP ARCHIVES
1998

BECKHAM SEES RED. ARGENTINA SEES OPPORTUNITY.

A little kick. A big red card. Argentina advances on penalties.

Craig calls it daylight robbery. Joaquin calls it Tuesday.

The English still talk about this one.
JAPAN / WORLD CUP KEEPi UP ARCHIVES
2002

ENGLAND GETS ITS REVENGE.

Beckham scores from the spot. England wins 1-0.

Craig finally has something to talk about. Joaquin would prefer to discuss 1986.

Fine. We'll give them this one.
QATAR / WORLD CUP KEEPi UP ARCHIVES
2022

ARGENTINA GETS THE LAST WORD. FOR NOW.

Messi lifts the World Cup. Argentina celebrates.

Craig reminds Joaquin that England invented football. Joaquin reminds Craig who won.

Football's coming home. Just not to England.
WORLD CUP KEEPi UP ARCHIVES
2026

THE RIVALRY CONTINUES.

Another chapter in the beautiful game's greatest rivalry.

Some arguments never end.

THEN THE RIVALRY GOT PERSONAL.

ARG × ENG
ADD A PHOTO OF JOAQUIN & CRAIG
AN UNLIKELY PARTNERSHIP

It started with a bit of banter at work.

Joaquin, the Argentinian, never missed an opportunity to remind Craig about Maradona, Messi and those World Cup trophies.

Craig, the Englishman, gave it straight back. England invented football, after all.

Apparently, that counts as winning something.

Somewhere between the digs, the laughs and the endless football arguments, we realised we actually agreed on something.

We both love the beautiful game. And we both believe quality football gear shouldn't cost a fortune.

SO WE STARTED KEEPI UP.
ARGENTINA / JOAQUIN
"Three World Cups. Enough said."
CO-FOUNDER / TEAM ARGENTINA
VS
ENGLAND / CRAIG
"We literally invented the game."
CO-FOUNDER / TEAM ENGLAND

WHO REALLY OWNS FOOTBALL?

Pick your side. Choose wisely.

Just a bit of banter. No official vote count.

TWO BIG EGOS. ONE KEEPI UP.

We still can't agree on the GOAT. But we can agree on the gear. Smart football essentials made for players who love the game as much as we do.

SHOP THE COLLECTION ↗
KEEPi UP ✦ FOUNDED 2025 IN NANAIMO, BC

Made to Keep You Moving

Keepi Up performance socks feature dual-sided grip on the inside and outside for maximum traction, stability, and control inside your cleats. Pair them with our lightweight carbon-fibre shin pads for durable impact protection without the unnecessary bulk, giving you the confidence to move faster and play harder.

"I SLID INTO THE NET AND DENTED THE POST... CARBON SHINNYS WERE FINE THO"

Guido, AB.

"I think the socks made me faster"

Stacey, PA.

"Great product! Keeps shin guards in place throughout the entire game"

Carlos, BC.

"Hate using tape to hold shin pads in place and the residue that's left behind. Keepi Up bands fit well and are not restricting."

Jeff, WA.